years in the gift basket and food gift business have taught us volumes about
corporate gift giving. We are pleased to share this experience and provide
guidance in selecting
gifts that will enhance your company's image and make your customers happy.
thoughtfully considered corporate gift-giving program is important for all
companies, large or small. Gifts can be sent to clients, prospective clients
and employees and are generally used to enhance a company relationship.
There are many types of gifts to give and are most often given at holiday time
sympathy gifts are also often given when there is a death in the family of a
client or employee). The most frequently given gifts are gourmet
gift baskets filled with a variety of gourmet foods, logo-bearing
merchandise, and gift certificates. However, most people agree that a unique
and high quality food gift is more meaningful than a t-shirt or mug with your
company's logo. Remember, great food touches people in a way that a logo coffee
mug will not!
these simple steps and your corporate gifts will be a success:
1: Determine Industry and Company Gift Giving Policies
you couldn't be fired for giving a gift to someone who isn't supposed to get
one? Think again. Some industries have strict regulations that forbid gifts to
employees and/or customers that are above a certain level. Be sure that your
industry isn't one of these!
Real Life Example: I recently heard
Pharmaceutical Sales Rep with a publicly traded company. Due to
a bad judgment of letting a Doctor bring his wife on a dinner entertainment
meeting, he lost his job. He had been with the company for a little over 6
months. His performance was excellent [200% over quota] but the company had to
let him go.
you've established industry "clearance," research any policy your company
has in place regarding gift giving. Is there a $ limit? Specific credit card to
use? Approved vendors? Best to avoid getting scolded by your company's
2: Determine Objectives of your Gift Program
to strengthen the relationship with existing clients? Looking to get your foot
in the door with prospective clients? Or, perhaps you'd like to thank employees
for their hard work. Awareness of these objectives will lead you to the right
corporate gift solution.
3: Establish Recipient List
on the purpose of your gift, you may have several recipient types within your
list. Key questions to consider:
are their ages and genders?
are their interests (if you know them)? Any special needs or interests? Special
is their relationship to your company (employee? customer?)
to home or office? If home, will family members be sharing the gift? Are there
young children? Are there family members with health issues? If office, how
many office mates will be sharing the gift?
Recommendation: If the gift is going to be shared with
family or office mates, be sure the gift has widespread appeal. However, truly
targeting your gift is the "home run." For example, if you know that children
will be sharing the gift, be sure there is something in the basket they will
love. Thoughtfulness helps!
Recommendation: If you are sending gifts to several/many
individuals at one address, save shipping costs by bulk shipping all of the
gifts to a designated person who will distribute the gifts or put them into the
internal mail stream. Be sure to give that person a special thanks!
Step 4: Create a budget
much do you have to spend? How much can you afford per recipient? Do not forget
to check for company gift-giving policies that may limit each gift's dollar
value. If you are giving gifts to just a few clients, your gifts can be larger
and more expensive, especially if they are "high worth" clients/employees.
However if your budget
needs to cover gifts for many recipients, you will need
to spend less on each. For a quality food gift, you can expect to spend a
minimum of $20 per recipient, plus shipping (ground shipping anywhere in the US is
approximately $8-$10). Tins
of rugelach, cookies or pastries are
appropriate gifts in this price range.
your recipient list is large (more than 25), you have leverage to negotiate
volume pricing. Don't forget to budget for shipping!
early so you can use Ground shipping; the least expensive option.
Coast-to-coast shipping takes 1 week. If you ship too late, you will have to
pay for more expensive, expedited shipping. Be sure also to double-check each
address on the list you are giving to a vendor. While the address may seem
basic, it is the most common reason for late or missed deliveries.
Merchandise vs Generic: Tins filled with baked goods or candy, make great gifts.
Should you print your logo on them or not? The benefit of logo tins are that people
like to use empty tins for storage; paperclips, supplies, etc. So, long after
the contents are eaten, the recipient will be remembering you and your company.
If you want the extra mileage, go for the logo, however it isn't necessary as
long as the gift is nicely packaged, high quality and delicious.
Step 5: Determine Type of Gift-Food Gifts Recommended at Holiday
down, around holiday time, food gifts are most appropriate. When choosing holiday gift baskets, it
is important to know your recipients and consider their dietary requirements.
Some popular diets include kosher, fat free, gluten free, sugar free, and
vegan. Of these, kosher is the most common and for this reason, we recommend
kosher gift baskets.
choose kosher gifts? A kosher diet is widespread, and is often chosen by people
who feel that kosher is of a higher quality.
According to statistics
from Integrated Marketing Communications, Inc., in
New York City, 7 million consumers purchased
kosher goods in 1997, and that market has now more than tripled. Of those 7 million consumers, only 2 million (about 28 percent) were
Jews. A little more than 16 percent of those consumers were vegetarians and lactose-intolerant. More than 19 percent were Muslims, Seventh Day Adventists
and other religious groups. Most notable, however, were the more than 35
percent of those consumers who simply preferred kosher foods.
If you are sending a food gift to a group of people, select a kosher food
gift. Think of it this way; if you go on a job interview, you select the
right clothes, brush your hair and look good! Think of kosher as looking good
and putting your best foot forward.kosher food means high quality to many
people and for many other people, their food must be kosher. When you
select kosher, you are showing good taste as well as consideration for our
Kosher food is of the best quality and most
importantly, healthy. By sending a kosher gift, you are considering more than
one type of diet, and customers will appreciate that you took the time to find a
gift that is both delicious and good for them.
kosher foods do not look any different from non-kosher food. You will not be
offending those who do not want kosher food, but your thoughtfulness will be
appreciated by those that prefer or require it. Kosher is a win/win choice!
Recommended Gift Card Text: Corporate gift
cards should be succinct and to the point. Some acceptable phrases include:
-Happy Holidays, The XYZ Team
-Your Loyalty is Greatly Appreciated, Joe Smith,
-We appreciate your business and look forward to
another great year working together, J. Smith, XYZ Company
For more information on writing gift card text,
please give us a call or
Recommendation Timing: Naturally, you want
your gift to stand out among all of the other gifts that are being received by
your recipient. Timing the gift properly can be very helpful. We recommend gift
distribution EARLY. Right before or after Thanksgiving is an excellent time for
gifts to be received. However, December is fine as well--as early in the month
consideration should also be given to diseases like diabetes, which is
unfortunately on the rise and making sugar-free diets more popular. Also
increasing are gluten-free diets, as gluten has been targeted as a cause of
celiac disease. Kosher Gift Box,
the online kosher gift basket store, specializes in kosher gifts, with some
vegan, gluten free and sugar free products that are also kosher.
Step 6: Find a gift vendor
that you've considered your gift-giving purpose, recipient list, budget, and
the types of gifts available, you are ready to find a gift vendor who can
accommodate your gift program. It is important that the
vendor be well equipped to handle large orders. The company should have access
to high quality products and packaging, ability to accurately ship to
recipients, an attentive customer service department including providing
shipping recommendations and tracking information and finally, a
should there be any issues at all with the gifts.
this corporate gift-giving guide and you'll be sure to send thoughtful gifts
that will be appreciated by all who receive them.
Kosher Gift Box is a leader in Kosher
Gifts and Kosher Gift Baskets for corporations and consumers. With a focus on
the highest quality products and service, Kosher Gift Box stands apart from
it's competitors. Kosher Gift Box is located in Westport, CT, 866-242-5524,